Stop Wasting Your Money With Google Adwords

By Robert Walter

I don't want to discourage anyone from using Adwords. It is a great medium for getting exposure for your business. I would like to discuss a few common money wasting mistakes that newbies make when they first start advertising with Adwords.

Bidding to High - This is a very common mistake overzealous newbies bid high not knowing how well their website will convert into sales. They bid high and get a lot of traffic before they know how to set up their account properly. Bid as low as possible. If you find that Google Adwords has set your minimum bid high learn more about quality score and how having a high quality score can reduce your minimum bids significantly.

Daily Budget to High - Some new advertisers set a high daily budget especially if it isn't their first campaign and their previous campaigns didn't get much traffic. They get a lot of visitors and blow through a lot of money. Look at the suggested daily budget in your Adwords account. If it is too high set your budget lower. If you find your ads are showing intermittently and you would like more exposure slowly increase your daily budget and keep a close eye on your account.

Advertising on The Content Network - The content network usually has a much lower quality of traffic than the Advertising network. Make sure you uncheck this item in your campaign settings. When you get more experience with Adwords the content network can be used for more exposure. Most successful advertisers bid extremely low on the Content Network.



Monitoring Your Account - Sometimes newbies will make the mistake of setting up their account and not checking it for a while. When they do check it they have spent much more money than they planned. Keep a close eye on your account checking it frequently after you set it up.

If you follow the steps above you will not waste your advertising budget.

Robert Walter has been successfully marketing online for over 6 years. Learn the guerrilla marketing tactics for Adwords with these Killer Adwords Guides