Profitable PPC Advertising - 6 First Steps to PPC Advertising
By Sean R MizeThe success of PPC advertising is largely dependent on how the ads were written. In this article, I will tell you the first six steps in creating ads that generate higher click through rates and these are:
1. Refine your keywords. If you are under a strict budget and you want to drive highly qualified visitors to your site, go for sub-topics that are equally popular on your chosen niche. For instance, if your topic is about vacation packages, you can go with Europe vacation packages so your ads will only show if these exact keyphrase is searched for.
3. Your ads must be direct to the point. As you are only allowed to use limited number of words so make sure that your ads are free from fillers and weak words. In addition, it would also help if you can communicate the benefits of your products using as few words as possible.
4. Make use of attention-grabbing words. If needed, exaggerate to immediately catch the attention of online users. Use words such as guaranteed, breakthrough secret, free to join, etc. to create immediate interest.
5. Learn how to provoke curiosity and emotion. Make your ads personal by targeting your clients' emotions. For example, if you are offering cosmetic surgery, you can use phrase like "You don't need to be ugly" to push the buttons of your clients and arouse their desire in improving their current situation.
6. Make every word counts. Since you can only use limited number of words, strike out unnecessary words like to, and, it, on, in, etc. Don't focus too much on grammar, as long as your ads are easy to understand, they will still serve their purpose.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'
Download it free here: Secrets of Article Promotion
Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.
<<- Back to Pay Per Click Articles