How to Overcome Everyday Google Handicaps through Google Analytics

By Roger Hall

If you're like me, you don't realize it.

But any advertiser using Google AdWords today, who's not also using the built-in, no-cost Google Analytics tab from their Google AdWords control panel, may as well be legally handicapped.

I'll prove it to you. Now follow my path....

Right now, let me ask you this;

Which Ad Version in your very best Ad Group is giving you the best Conversion Rate (CR)?

Not the CTR, but Conversion Rate. In other words, which Ad Version is actually helping your bottom line, by grabbing a sale or sign-up? If you can't answer that simple question (and by one estimate over 75% of advertisers can't) you're 'Googally handicapped'.

You're shooting in the dark. You know the bullet has left the barrel, but you don't know if it hit anything. Or what the result was. It's like shooting while wearing a blindfold.

How can you win ANY battle that way? Now, here's a fact or two...

In the cut-throat world of Google advertising, you simply can't afford to be handicapped. If others around you are using Google Analytics and you aren't, sooner or later they're going to beat you. It's only a matter of WHEN, not IF.

Google now hands you Analytics for nothing. It's already a tab in your Google account. Last year, this feature cost over $4,000.

Sophisticated and Easy

Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. Focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.

Integrated with AdWords

Google Analytics has capabilities that span from the smallest one-person operation to enterprise level. Analytics also provides time saving integration with AdWords. Google Analytics also tracks your non-AdWords online sales projects.



How Does it Work?

According to Google, you can discover how visitors interact with your website. You can also identify the navigational bottlenecks that keep your prospects from completing your conversion goals.

You can also discover how profitable your keywords are, across a wide variety of search engines and campaigns. You can pinpoint where your best customers come from and which markets are most profitable to you. Google Analytics provides this to you through easy-to-understand visually enhanced reports.

The choice is YOURS.

Convinced? There's no time to waste. Check out the Google Analytics tab in your Google AdWords control panel. And visit no-cost Analytics resource sites, to discover why Google Analytics is so essential to today's online businesses.

Please do it now. I'd like to know you're still going to be in business online, this time next year.

Roger Hall, Author of the new book, '37 Killer AdWords PPC Secrets Exposed,' develops programs and pay-per-click ads to help you succeed in your business. Find out more today how to create Google campaigns that work, save you money and beat your competition with his popular FREE AdWords Tips for advertisers. Available at: => http://www.37AdWordsSecrets.com

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