Cheap Pay Per Click Advertising

PPC advertising will produce a lot of traffic to your site, but it can be expensive. Is there any way to pursue cheap pay per click advertising that will actually produce quality traffic? Yes, there is.

When the United States was in its infancy, the saying was you could “go west” to find opportunity. Well, the web is somewhat of a similar situation. Instead of going west, the answer to finding cheap pay per click advertising is to go long. How so? Let's take a quick look.

Your first step in pursuing pay per click advertising should be to do keyword research. Each search engine offers a tool for this, but I prefer to use Wordtracker. Regardless of your choice, you want to develop a long list of keyword phrases. You will notice the major phrases have lots of competition and cost a lot to get ads up on. That being said, longer phrases have less interest and cost less. This is known as the long tail keyword strategy. Let's look at an obvious example.

Look at the title of the page. The keyword phrase is “cheap pay per click advertising”. We are using it for SEO purposes, to wit, we ultimately want to get it ranked in the top 5 for this phrase on Google, Yahoo, MSN and so on. Trying to get such a ranking for the phrase “pay per click” would take many years since everyone is trying to achieve that. This longer phrase, however, has only a few other sites trying to get ranked. As a result, it should only take a minor link building effort to pull it off.



You can do the same thing to get cheap pay per click advertising. You just focus on the longer keyword phrases. Won't this cut down your total traffic? Yes and no. Individual ads are not going to produce as many visitors, but you can make hundreds of these little ads. Cumulatively, they will produce all the traffic you were getting with more expensive advertisements and perhaps even more.

What about cheap pay per click advertising on the smaller search engines. You can try it, but test to see if it actually produces sales and revenues. Many of the smaller search engines have traffic that is of poor quality. You might be spending less per click, but it doesn't really help you if no revenue is produced.

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